Growth for B2B, whichever way the funnel runs.
Marque is the growth copilot for B2B companies between $1M and $25M ARR, whether the product is the funnel or the funnel runs through sales. Either way, your founding marketer can't run every experiment alone. Marque gives them a team of agents that can.
Two funnels. The same loop.
B2B growth comes in two shapes. In product-led, the funnel ends at a paying account: signup, activation, free-to-paid. In sales-led, it ends at qualified pipeline your reps close: AEO, demand gen, intent. The work underneath is identical: diagnose what's stuck, draft the experiment, ship it, read the result, start the next one smarter.
Free-to-paid
| Stage | Metric | Delta | Insight |
|---|---|---|---|
| Activation | First-week PQL rate | +11.0% | Prompt moved to the value moment |
| Lifecycle | D7 activation email | +4.0% | Keyed to whether the user activated |
| Revenue | 14-day reverse trial | +9.2% | Beat pure freemium |
Demand gen
| Stage | Metric | Delta | Insight |
|---|---|---|---|
| Acquisition | vs / alternative-to pages | +31% | Built to get cited by answer engines |
| Conversion | Demo-request page | +12% | Led with the outcome, not the feature list |
| Pipeline | MQL → SQL routing | +18% | Intent-scored, high-intent first |
Where growth gets hard.
Your founding hire owns content, SEO, paid, lifecycle, and the site. The growth backlog has 40 ideas and ships close to zero a quarter.
Both motionsPostHog, Stripe, HubSpot, Google Ads, Search Console: five dashboards and no single picture of what's actually stuck.
Both motionsYou track logins and feature clicks, but can't name the first action that predicts a paying account, so every test optimizes the wrong thing.
Product-ledThe SEO that carried you is going zero-click, AEO rewrites the rules monthly, and CAC climbs as you buy back traffic you used to earn.
Sales-ledWhere we go deepest here.
Experiments we'd run here.
Diagnose the first-week action that separates 90-day accounts from week-one churn, and make it your activation metric.
Trigger the upgrade prompt at the value-realized moment, not when a user hits a wall.
Test a 14-day reverse trial against pure freemium.
Rewrite the pricing page around outcomes per tier instead of feature lists.
Build the comparison and "alternative-to" pages answer engines cite, and track which ones convert downstream, not just rank.
Rewrite the demo-request page around the buyer's outcome; test it against the feature-list control.
Score leads on product and site intent; route the high-intent ones to sales first.
Sequence a nurture track keyed to where the lead went quiet, not a generic drip.
For sales-led teams, the loop runs acquisition → lead → nurture → qualified pipeline. We hand the qualified opportunity to your reps. We don't run the sales conversation.
Now taking design partners.
A small number of founding partners. If you're product-led and somewhere between $1M and $25M ARR, we'd like to talk. Limited spots.
A 30-minute call with the founders. No forms, no automated sequences.