Growth for product-led B2B.
Developer tools, productivity, AI. We're the growth team for PLG companies between $1M and $25M ARR, where the product is the funnel and one marketer can't run every experiment alone.
Where growth gets hard.
You have usage data but no definition of activated. You track logins and feature clicks, but you can't say which first action predicts a paying account, so every experiment optimizes the wrong thing.
Free-to-paid is stuck and nobody owns the upgrade flow. The path to paid is "hit a limit, see a modal," the pricing page lists features instead of outcomes, and conversion sits where it launched.
Your founding marketer is one person doing brand, content, community, and paid. The growth backlog has 40 ideas and ships close to zero a quarter.
Where we go deepest here.
Experiments we'd run here.
Diagnose the one first-week action that separates 90-day accounts from week-one churn, and make it your activation metric.
Trigger the upgrade prompt at the value-realized moment, not when a user hits a wall.
Test a 14-day reverse trial against pure freemium.
Calibrate the free-tier limit: where does friction become conversion?
Rewrite the pricing page around outcomes per tier instead of feature lists.
Ship a day-7 onboarding sequence keyed to whether the user activated.
Score product-qualified leads and route high-intent users to a light human touch.
Now taking design partners.
A small number of founding partners. If you're product-led and somewhere between $1M and $25M ARR, we'd like to talk. Limited spots.